Crowdfunding: The New Frontier of Corporate Philanthropy

Crowdfunding: The New Frontier of Corporate Philanthropy

Frank Ferraro

Crowdfunding is the new buzzword in the online universe today and there seem to be more than enough reasons for its soaring popularity. The concept of crowdfunding has taken the world by storm with its unusual and amazing results, but what exactly is crowdfunding and how does it work? Basically, crowdfunding is nothing more than a group of people or crowd coming together to help collect funds by donating money or making contributions which can be to support a cause or a person, distress relief, or even corporate philanthropy. This much is simple to understand and has been seen before, however, it is Internet that has given a whole new dimension to the concept of crowdfunding and changed the rules of this game forever. Internet has pretty much revolutionized the once tedious crowdfunding process, and turned it into an exciting prospect for many.
Crowdfunding owes its origin to another concept, i.e. crowdsourcing where some people get together to raise some money to fund a particular project and crowdfunding is just an extended application of the same concept, just that in the recent times Internet has become a major component of this exercise. Today crowdfunding is commonly used to fund a cause, an entrepreneurial venture, an artistic project or the artist itself, political campaigns, or even scientific research. Upon completion of the venture or project, the investing parties are liable to a share of profits or if the cause is a social one, then it is simply a fund collecting exercise. The Internet has played a major role in the growth of Crowdfunding concept and there are a large number of online sites today which provide platforms for crowdfunding exercises.
Moreover, the success of these sites has been stupendous and this has raised the interest in crowdfunding to an extent that it has become a major venture today. The extent of the success of online crowdfunding platforms can be estimated from the statistic that during the year 2011, more than $5 billion were raised using crowdfunding, according to the Crowdfunding Industry Report, with many major sites having an impact in over 196 countries of the world. This is why the number of companies involved in Crowdfunding is expected to grow at an exponential rate during the year 2013.
Crowdfunding can be used for both non profit and profit ventures and even by individuals in distress or those who are in urgent need of help. This has made it all the more attractive for people with all sorts of objectives to venture into Crowdfunding to raise funds.
However, the present scenario is a witnessing a huge increment in the use of crowdfunding for social causes and of these the most prominent one is that of Corporate philanthropy. Corporate Philanthropy has witnessed a steady rise since the increased interest about Corporate Social Responsibility among the professionals and consumers of many organizations worldwide. This renewed interest is the result of an increased understanding of the fact that the corporate world needs to give back to the society or community to which it belongs. Moreover, it has also been asserted that it is playing a role in affecting the consumer attitude today. In fact, a recent study has confirmed that an increasing number of customers are becoming aware of the social endeavors undertaken by a corporate and are more likely to opt for brands or companies who spend a larger amount of funds on their social ventures.
Crowdfunding seems to be the best solution for corporate philanthropy ventures since most such companies who want to give funds for social welfare are often meddled about where to put their money so that it can be actually used. Similarly, on the flip side it is commonly observed that those needy of help or organizations trying to raise funds are also not able to establish direct contact with the corporate or organization willing to help. This used to be a tedious situation earlier but since the advent of internet and the phenomenal rise of social media platforms which provides instant access to all such opportunities for both the parties, it has ceased to be so. In fact, crowdfunding through internet has become an attractive prospect for seekers and givers alike.
Internet and social media are bridging the gap between the different divisions such as non profit organizations, members of the society and organizations or foundations etc. to raise funds for projects or causes of social interest. This has led many to speculate the reasons for the success of online fundraising ventures and there are many merits of the online platform responsible.
The primary reason in this regard is that the Internet provides a ready made interface for Crowdfunding platforms to gather individuals and organizations together, and that too at a pace which was never possible before reducing the tedium and effort considerably, doing the work which needed months to be completed within days. Moreover, online fundraising is much more transparent and many companies today provide complete statistics and figures concerning donations and contributions they made toward social causes. This provides impetus to their business prospects within a short span and enhances their reputation.
The increasing accessibility of crowdfunding which is leaping from computers to mobiles and tablet phones has made possible a real time connection between both the donors and recipients. This has shortened the time span of processes from months or years to days. Moreover, since internet is a powerful search tool, both individuals and organizations can find projects and causes worthy of their support while fundraisers can find prospective donors easily.
In essence, crowdfunding platforms on internet have provided a great platform for corporate organizations and individuals who wish to finance a project that is close to their heart or one they think will benefit their community, and has in the process created a new frontier of corporate philanthropy.

Frank Ferraro
Founder crowdfundanydeal .com


Crowdfunding -Tips to get Started

Crowdfunding -Tips to get Started
By Frank Ferraro
Since I started, I’ve had the opportunity of meeting many small business owners and entrepreneurs at various road show events. All seem to have the same questions. “What is crowdfunding all about?” , “How can I raise money with crowdfunding?” , “Is crowdfunding for me?” Although there is no set plan to make your presentation go viral below are a few steps you can keep in mind when creating an online pitch.logo-1-4 - Copy

Your project should:

1. Have a cool product, cause or service, readers and contributor’s want to see unique idea’s, or new spins on old ones. If you are a non- profit or you have a cause, make sure it’s a good one. You should also have a quality presentation page rich with content, such as video’s, text , pictures and more. Design your profile page to give the readers a good reason to fund your project. Also be specific about the rewards funders get. The more readers know about your product the better.

2. Submit your project or cause to us. We encourage you to submit your project the usual way by logging into and creating your profile. We then determine if the project is ready to go live.

3. Personalize your pitch and make the message clear and unique of why you need to get funded.

4. Come to our events if at all possible. You should try and attend one of our road show events and pitch us your story. Or get in front of our live investment audience. We hold corporate road show events in NYC, Boca Raton, Las Vegas and Los Angeles. You can also check out for up and coming events.

5. Market your deal. You don’t need a PR firm or website pro to start a profile page, but it wouldn’t hurt. You should also use your own resources to get the message out. E-mail your data base and update your social media outlets and blogs to start off.

Keep in mind, we’re also entrepreneurs, we want your project to get the exposure needed to get funded. Our success is ultimately derived from your success. So, log on and get started today.

CRS Media Group Launches Crowd Fund Any

MYRTLE BEACH, S.C. Sept. 5, 2013 — CRS Media Group Launches New Crowd Funding Website – CRS Media Group, Inc. ( is pleased to announce the launch of its newest web property Crowd Fund Any Deal .com . The websites focus is to make it easier for budding entrepreneurs to start the money raising process early on. We have created a platform that is very user friendly and people can fund many different types of projects. Some of the different projects and categories include Arts & Entertainment, Business & Finance, Emergency Relief, and Non Profit Charities.

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“Crowdfunding has become the newest way to raise capital, not only for entrepreneurs and non profits, but for everyday people. These platforms will continue to grow and change the way we capitalize companies in the future” Frank Ferraro, President of CRS Media Group, Inc.states.
In seeking to allow more capital to reach the entrepreneurs and small businesses shut out by tighter investment restrictions seen by banks and VCs post 2009, entrepreneurs will soon be able to offer equity in return for investments to a wider pool of investors who will be able to participate in these opportunities.
“As of now project owners cannot offer equity positions or sell stock in their companies through our platform, but new legislation is headed our way and we look forward to expanding our model so companies can offer equity in the future”.

About CRS Media Group, Inc.
CRS Media Group, Inc. is a full service digital marketing agency located in Myrtle Beach, South Carolina. Our primary focus is creating lifestyle websites that enhance the consumer web experience. In doing so we help our clients achieve their business marketing goals and find the right portal to reach a global market through our various web properties.

Frank Ferraro